De Meditatietuin Crowdfunding Campaign
We worked together with the Amsterdam meditation centre De Meditatietuin in their re-branding and crowdfunding campaign.
The work involved several sessions focused on the centre's identity, branding and core values.
A product of this process was the creation of a crowdfunding campaign that includes video, photography, social media promotion, strategic community building and live events.
The crowdfunding campaign succeded, gathering an amount above the initial goal of €35K, growing 10X the centre's community on social media and connecting the centre with a circuit of private investors.
The focus of this campaign was placed on the community. Accordingly, the media we created established a direct and open dialogue with them.